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Let me begin by saying how much I hate reading articles on what the year’s trends might be. Possible it’s because I am not a client and they are not meant for me. But usually it is a pointless exercise, either you play it safe and just regurgitate what happened in the previous year, but add on a few extras or you’re plain just sticking your finger in the air and guessing/hoping. ‘Digital Marketing experts’ (yes, such as myself), will write about what to expect for the year ahead, but no one actually goes back at the end of the year to score them.