Tourism AustraliaOct 27 2012 · Art Direction, Design
Springloaded was brought in by DDB UK to work on the UX and Creative design for an interactive activity map for Tourism Australia’s world renowned tourism website. Tourism Australia wanted a fun and interactive solution to quickly show a user what there was to do in Australia and where to do it. It needed to be showcase Australia’s wide range of tourist and travel activities simply and quickly. Apart from the art direction and design, a series of icons were created to visually enhance the navigation and user experience.