The Bush BoyesNov 20 2013 · Art Direction, Design, Digital Advertising, Email Marketing, Website
The Bush Boyes consist of brothers, Steve and Chris Boyes. Both are leading experts in their respective fields. Steve is based on land, while his brother Chris spends more time underwater. The two brothers regularly undertake Bush Boyes Expeditions to explore the African wilderness, to study the intricate balance that exists in these remote areas. So that they are able to plan and better conserve these valuable regions for future generations.
They need funding for these expeditions and asked Springloaded to look at ways to help bring in donations and new followers. They had no digital presence, apart from a Facebook page. The first phase then was to set up a simple homepage and send-to-a-friend mechanic so that they were able to send people interested in what they were doing to their website. They could learn more by viewing their expedition videos as well as donate and let other people know what the Bush Boyes were up to.
Bush Boyes | Homepage with call to action
Bush Boyes | Thank you page
Bush Boyes | Competition S2F mailer