Old Mutual SuperFund – ZuluNov 20 2013 · Art Direction, Audio Visual, Design
Old Mutual approached Springloaded to create an online animation that would appeal to their brokers and clients of their SuperFund. The aim of the video was to explain how the death claims process worked and why it can take a while for the beneficiary to be paid out. It needed to deal with a sad and somewhat uncomfortable topic in a reassuring and understanding manner.
Springloaded concepted, art directed and produced the final audio visual. The video was well received and was subsequently translated into Zulu as well – as viewed above.