Michelin Bike TyresJun 07 2013 · Design, UX, Website
Blast Radius tasked Springloaded with creating the new concept layouts and visuals for Michelin Bicycle Tyres product range. As the site included up to 30 different templates, a strict Michelin corporate design template had to be adhered to and followed. User experience was also vital to making sure the user found the correct information easily. A new set of icons to represent different bicycles and riding conditions had to be created as well.
Michelin Bike Tyres | Icon Matrix
Michelin Bike Tyres | Tyre Selector View 1
Michelin Bike Tyres | Tyre Selector View 2
Michelin Bike Tyres | Tyre Product Detail
Michelin Bike Tyres | Competition Teams Sponsored