Cape Town HoodsMar 31 2013 · Art Direction, Design, Digital Strategy, Website
Name Your Hood is an interactive campaign to unearth creative and functional neighbourhood names in South Africa’s urban centres, giving communities a voice while making cities easier to navigate. The Name Your Hood team approached Springloaded to take over and maintain their fleet of local hood websites that had been created. Currently there are 12 local sites. Springloaded was also tasked with creating a landing page for all the hoods that could act as a springboard to directing the user to their chosen hood.
Springloaded currently consults on their ongoing branding, UX, design, development and overall strategy. Capturing each neighbourhood’s unique ethos and developing branding strategies around this offers endless opportunities for our communities and local business and Springloaded is proud to be a part of this creative Cape Town initiative.